Seminar Series – October 14, 2021

Dr. Maria E. Fernandez

Developing and Tailoring Implementation Strategies: an Implementation Mapping Approach


Dr. Fernandez is the Lorne Bain Distinguished Professor of Public Health and Medicine, Professor of Health Promotion and Behavioral Sciences and Director of the Center for Health Promotion and Prevention Research at UTSPH. She has extensive experience in Implementation Science and Knowledge Translation with a focus on cancer and chronic disease prevention and control. She was a member of the NIH Dissemination and Implementation Research in Health Study Section, and served as faculty for the NCI-sponsored Training Institute for Dissemination and Implementation Research in Health. As the Principal Investigator on several large KT grants, funded by the NIH, CDC, and Cancer Prevention Research Institute of Texas (CPRIT), she has developed tools, implementation strategies, and measures for implementation research and practice. For example, Dr. Fernandez and her colleagues have developed and evaluated an online tool to facilitate adaptation and implementation of evidence-based cancer control programs. She is an expert on Implementation Mapping, a systematic process for planning and tailoring implementation strategies.


Learning Objectives:

At the end of this presentation the audience will be able to:

  1. Describe challenges in developing and/or selecting and tailoring implementation strategies including how to use theory and evidence to inform implementation strategy selection
  2. Explain how Implementation Mapping can be used to develop and/or select and tailor implementation strategies
  3. Articulate how systematic processes for strategy selection and development can help explicate the mechanism through which strategies are expected to work